Challenge
Redesign the Stevenage Thai pan food van, including a new logo and wrap design for the food van. The clients would like the designs to mirror the idea of healthy eating and Thai culture.
Solution
According to the directions given by the client, I came up with individual design ideas, my initial process was research followed by a mood board, sketching out some logo ideas based on the Thai script style and digitising them.
To represent the culture, I illustrated an elephant alongside the fresh ingredients used in Thai food. After doing some colour scheme variations, my final designs were the green and white to portray a visual idea of healthy eating, this was also the clients final choice alongside a refined logo design based on my original ideas.
Final van design
Photograph of Serving Hatch view of Wrap design on Stevenage Thai Pan food van.
Actual Photograph of the back of the Thai food Van
Photograph of Entrance end
Initial design process
Moodboard for ideas
Sketched logo ideas.
Digitised logo ideas from sketches.
Digitised logo ideas from sketches.
Illustrations of Thai food ingredients.
Burgandy and white colour scheme with illustrations.
Pastel greens and yellows with a square logo variation.
