Challenge
Generating the Westminster City Council Hidden network campaign. The campaign encourages the public to give their money to a network of charities specialised in helping rough sleepers to turn their lives around in the London borough of Westminster. The outcome should portray an impressive campaign to the public and create visual outcomes that contrive of the look and feel, web page, social media assets, Illustrations, videos, and other promotional materials.
Solution
Whilst working on this campaign in a team, my role was to create ink style portrait illustrations of the professionals and volunteers who provide services such as counselling, addiction recovery, and securing long-term employment and accommodation. The illustrations appear on exhibition stands, end frames of videos promotions and social media. The deliverables of the campaign were: a web landing page, oyster card holders, leaflets & posters, contactless card readers, e-invite launch, social media posts, and rail station ads. Successfully, the campaign was well received by the public as the visuals point towards the website for donations.
Digital ink style portrait illustrations
Instagram post launching the campaign
Twitter post promoting the campaign
Illustrations used on the WLM (West London Mission) website, promoting the campaign.
Other deliverables from the team
Campaign E-invite launch
Leaflet and Oyster card holder
Contactless Tap Machine across Westminster, to give directly to registered charities and local services,
Three videos with illustrations towards the end capturing a freeze frame of the main characters, followed by group illustrations
Clip of the Hidden network Webpage