To create a campaign connecting young urban people through
an immersive experience to show how Desperados can
bring out their daring side.
I created a ‘Status of being an outlaw’ to the target audience through storytelling and creating an experiential campaign which would last for a month. Starting with a variety of games both online and physical, to create an experience for the partaking audience to be an outlaw for a day. Overall, partakers are invited to the main outlaw party where the top ranked gamers would battle it out on one final game to determine the ultimate outlaw.