Challenge
To create an advertising campaign that drives home the single minded proposition:
BECAUSE FIRE IS BETTER. Accelerate 18-24 year olds into wanting flame-grilled burgers, and not fried by constructing various advertising concepts using relevant media platforms which will allure them into going to Burger King.
BECAUSE FIRE IS BETTER. Accelerate 18-24 year olds into wanting flame-grilled burgers, and not fried by constructing various advertising concepts using relevant media platforms which will allure them into going to Burger King.
Solution
I developed a resolution which tackles the issue by utilising the idea of ‘coming together’
using the catch phrase ‘PASS THE FLAME’. I combined burger king with Tokyo 2020,
the idea of the Olympic torch and relay boosted my approach to this brief. Friends and family would get a free whopper with their meal by ‘passing on the flame. Through social media, email, QR codes and augmented reality.
using the catch phrase ‘PASS THE FLAME’. I combined burger king with Tokyo 2020,
the idea of the Olympic torch and relay boosted my approach to this brief. Friends and family would get a free whopper with their meal by ‘passing on the flame. Through social media, email, QR codes and augmented reality.
Poster design promoting the Pass The Flame campaign
Pass the flame poster
Augmented reality game to the nearest burger king
Augmented reality game to the nearest burger king
Packaging design
E-invite from Bugerking recommended by friends
