Challenge
To create a beautiful and empowering logo for a business which aims to empower women
through various platforms like their website, social media and events.
through various platforms like their website, social media and events.
Solution
In order to reflect the brief, my solution was to create a feminine visual depicting female
empowerment by designing the logo to include three women posing with gold crowns and
one assisting the other to hold it up.
empowerment by designing the logo to include three women posing with gold crowns and
one assisting the other to hold it up.
Final logo design
Invitation to the launch party
First Instagram post
Design process
Initial sketches of different poses
Logotype design ideas
Outline Illustration variations
Coloured Illusration variation
Various logotype designs and alignment
Border designs
